The Ecostyler Shenanigans

Posted by Adria Marshall on

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If you close your eyes and listen carefully, you'll hear the sound of Ecostyler hair gel being canceled all over the world. I became aware of this movement a couple of days ago and can admit that I have enjoyed "people watching" as the momentum has continued to swell. But somewhere between watching the infamous Bri Hall video and reading comments on happycurlhappygirl's channel, I started feeling some kinda way.

It seems that most folks fall within 1 of 3 camps:




Didn't know Ecostyler gel contains harmful ingredients

Knew/Figured the Ecostyler gel contains harmful ingredients

Knew/Figured Ecostyler gel contains harmful ingredients & are disappointed that others didn't know as well

Decided to stop using Ecostyler gel


Decided to keep using Ecostyler gel




The people in Camps 2 and 3 leave me scratching my head (no pun intended). I'm having trouble wrapping my wits around how you can stare an oncoming train dead in the eye and then decide to look the other way. I mean, maybe the train will jump the track? Maybe. What further confuses me is some of the twisted rationale I've heard (I'm paraphrasing), "This ingredient [referring mostly to TEA] is in everything! If we stop using it then we won't have any option other than to create our own natural beauty products...and no one has time for that!" I even saw one YouTuber list all of the categories of beauty products (mascara, body moisturizer, foundation, etc) that often contain TEA as if to suggest that ALL products in those categories are harmful.

As the founder of a black-owned natural hair product company, this is where I started getting frustrated. Why would you not care what you put on your body? And why would you reward a business who doesn't care about you with your hard-earned money? Beauty consumers need to start realizing that they have immense power. Social media is a beast. It's time to speak up and demand better. Businesses choose to put toxic ingredients in their products. They choose to value the almighty dollar and to devalue their customers' health and wellbeing. If consumers decide that they deserve better and put their money where their mouths are, businesses will have no choice but to respond.  There are already plenty of beauty companies that pride themselves on using the best natural and nontoxic ingredients for their customers because they care (Yes, I happen to be one of them - remind me to tell you the story of when I instructed my chemist to choose a TEA-alternative for my edge control). And if more consumers decide to take a stand, there will be even more.

The folks in Camp 3 just make me sad. How dare you step onto your high and mighty horse (I realize that I am mixing all sorts of metaphors here) and look down upon those who didn't realize that the ingredients in Ecostyler gel were harmful? Not everyone understands the importance of reading ingredient labels or that ingredients are listed by order of volume (Need I remind you that not too long ago you didn't understand these things either?) And not everyone realizes the importance of or has the time to research each ingredient on said label. This is a natural hair journey and everyone's journey is different. The important thing is that now we do know about the ingredients in Ecostyler gel. And the most important thing is what we decide to do next with this knowledge.

Love each other and love yourselves,


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  • Looking forward to trying the Orange Marmalade

    Lee. Mendez on
  • I now a customer of yours because of the great things about I’ve read about your products, but after this post, you have a loyal one. Bravo!

    Jo G. on
  • Great article! In my opinion, some YouTubers are just as well part of the problem as well as the companies who push these unhealthy products to consumers to purchase. Are they (YouTubers) looking over these ingredients before they are applying it to their hair before they make their videos to push the product to their viewers on how “great” this product works in their hair? Will they now be giving back the “compensation” (no matter what it may be) that they have received from pushing these unhealthy products now that they have taken the time to research the ingredients and now know that they are harmful? Probably not! I have always wondered why some of these YouTubers who have a huge impact on the products that they support and present it to their viewers, not support more black-owned natural hair companies, especially the smaller owned companies whose products are phenomenal in black hair because they are specifically made for black textured hair! These companies have been using these harmful ingredients for years and don’t have any intentions on changing their ingredients because they have already made the bulk of their money to support their lifestyle! Also, they have made their products for straight hair and wasn’t even thinking about kinky textured hair to begin with! Not saying that no one has a right to live, but at what expense?! Personally, I love the smaller black-owned natural hair companies because they are more personal with their customers and passionate about their products! Just my opinion 🧐

    Keziah Gibbons on
  • Love this article and your thoughts surrounding this issue. I especially love when you said “If consumers decide that they deserve better and put their money where their mouths are, businesses will have no choice but to respond”. You are absolutely right!

    Latoya B. on

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